The Embodied Self Mastery Coach Certification

TERMS AND CONDITIONS

The following Terms and Conditions are entered into by and between You (“Client” or “You”) and Self Mastery and Beyond Stockholm AB (“Company”, “we”, or “us”).

1. Program Overview

1.1 The Program

The Company agrees to provide you with access to the coach training program entitled “The Embodied Self Mastery Coach Certification” (also referred to as “The Nagual,” “Nagual: the Embodied Self Mastery Coach Certification,” “The Coaching Training,” or “the Program”). As a condition of participating in the Program, you agree to be bound by and to abide by all policies and procedures set out in this Agreement, including those incorporated by reference.

1.2 Structure

The Program is a progressive training delivered across three levels, with each level spanning approximately seven months from September through March of the following year:

  1. Level 1 (September 2026 to March 2027): foundational training in the Embodied Self Mastery coaching method, including teaching, peer practice, coaching practice with Alchemy and ERA members, and a certification process.
  2. Level 2 (September 2027 to March 2028): deeper work in the Toltec Art of Dreaming, shadow integration, and advanced client work.
  3. Level 3 (September 2028 to March 2029): integration of intuitive leadership, energetic healing, transmission, and teaching.

Each level builds on the previous one. Each level includes a certification process that you may choose to undertake. Completion of certification does not constitute a guarantee or offer of employment, contracting, or any specific role within the Company or its community.

1.3 Delivery Format

The Program is delivered primarily online, with live calls, peer practice, and coaching practice conducted remotely. Each level includes an in-person retreat component in Teotihuacán, Mexico, as described in Section 2 below.

1.4 Program Evolution

The content, structure, curriculum, schedule, facilitators, and delivery methods of the Program may evolve over time. The Company reserves the right to modify these elements in order to maintain the quality and integrity of the Program. Such modifications do not constitute a change that entitles the Client to a refund.

1.5 Prerequisites

Participation in the Program requires that you are currently enrolled in, or have previously completed:

  1. Alchemy, and
  2. The Embodied Relationship Academy (ERA).

You must already be enrolled in ERA at the time you purchase the Program. If you are not yet enrolled in ERA, you will need to purchase ERA separately before you can purchase the Program. Once enrolled in both ERA and the Program, you will receive continued complimentary access to ERA for the duration of your coaching training (one to three years, depending on the option selected). You will be expected to participate in ERA alongside the Program. The ERA component is governed by the ERA Terms and Conditions, which are incorporated into this Agreement by reference with respect to the ERA portion of your enrollment.

Enrollment is subject to approval at the Company’s discretion. The Company reserves the right to decline any enrollment.

1.6 Client Representations

By enrolling in the Program, you represent and warrant that:

  1. You are at least 18 years of age;
  2. You have the legal capacity to enter into this Agreement and to be bound by its terms;
  3. All information you provide to the Company during enrollment, including your name, contact details, billing information, and any information relevant to prerequisites or eligibility, is accurate, current, and truthful.

You agree to promptly notify the Company of any change to this information during your participation in the Program.



2. Pricing and What’s Included

2.1 Enrollment Options

Two enrollment options are available:

  1. Level 1 only: enrollment in the first year of the Program, with the option (but not the obligation) to enroll in Levels 2 and 3 in future years.
  2. Full three-year enrollment (Levels 1-3): a bundled commitment to all three levels of the Program, offered at a discounted rate compared to enrolling level-by-level.

2.2 Early Bird Pricing

Early Bird pricing is available for enrollments completed by April 27, 2026. All prices are in EUR.

  1. Level 1 — Pay in full: €9,500
  2. Level 1 — 12-month payment plan: 12 monthly payments of €870 (total €10,440)
  3. Full three-year — Pay in full: €20,000
  4. Full three-year — 12-month payment plan: 12 monthly payments of €1,800 (total €21,600)

2.3 Standard Pricing

Following the Early Bird deadline, the standard pricing for the Program is as follows. All prices are in EUR.

  1. Level 1 — Pay in full: €14,000
  2. Level 1 — 12-month payment plan: 12 monthly payments of €1,250 (total €15,000)
  3. Full three-year — Pay in full: €31,000
  4. Full three-year — 12-month payment plan: 12 monthly payments of €2,600 (total €31,200)

Standard pricing applies to all enrollments completed after the Early Bird deadline. Clients who enrolled in Level 1 only and who later wish to enroll in Level 2 or Level 3 individually will be charged the standard Level 1 pricing as applied to each subsequent level, or such other pricing as the Company may offer at the time.

2.4 Bundled Pricing (Three-Year Option)

The three-year enrollment fee reflects a bundled investment and does not represent three equal annual payments. Value is not evenly distributed across the three years of the Program: a substantial portion of the Program’s value, as well as a substantial portion of the Company’s costs in delivering it, is concentrated in Level 1 and in early commitments such as retreat planning, resource development, and spot allocation.

2.5 What’s Included

Enrollment in the Program includes the following, according to the option selected:

Level 1 enrollment includes:

  1. Lifetime access to the practice library for Level 1 in the Embodied Self Mastery method
  2. Monthly live teaching call with Eva (approximately 2 hours per month)
  3. Monthly live practice and coaching call with Eva (approximately 2 hours per month)
  4. Four or more practice calls per month with peers
  5. Coaching practice opportunities with Alchemy and ERA members
  6. The Facilitator Training (included as a bundle within this Agreement)
  7. ERA live call access for one year from the start of the coaching training
  8. The Teotihuacán Power Journey: February 2027 retreat (Level 1 same-year retreat only — see Section 2.7)

Full three-year enrollment includes all of the above for Level 1, plus for Levels 2 and 3:

  1. Lifetime access to the practice library for each completed level
  2. Two monthly live calls with Eva for Levels 2 and 3
  3. Shamanic quests and energetic challenges (Levels 2 and 3)
  4. Continued peer practice and coaching practice opportunities
  5. ERA live call access for the duration of the coaching training
  6. The Teotihuacán Power Journey: November 2027 retreat (Level 2, same-year only) and November 2028 retreat (Level 3, same-year only)

2.6 Retreat Inclusions and Client-Borne Costs

For each retreat included in your enrollment, the Program fee covers:

  1. Accommodation for the duration of the retreat
  2. Meals provided on-site
  3. Entry tickets to the Teotihuacán pyramids
  4. Airport transfer on set times

The following costs are not covered by the Program fee and are the sole responsibility of the Client:

  1. Travel to and from Mexico, including flights and any related transit
  2. Airport transfers outside of set times
  3. Any optional or additional excursions outside the core retreat programming
  4. Travel insurance, visas, vaccinations, and other personal travel requirements
  5. Personal expenses incurred during the retreat (e.g., off-site meals, souvenirs, gratuities)

2.7 Retreat Allocation and Transfer Rules

Retreat spots are allocated upon enrollment. Retreat attendance is not obligatory, but the specific retreat associated with each level is the only retreat included, subject to the following:

  1. Level 1 (February 2027 retreat): this retreat cannot be transferred to a different date, different retreat, or different year.
  2. Levels 2 and 3 retreats: the November retreat associated with your level may be transferred to a February retreat within the same program year, subject to availability and Company approval. Retreats cannot be transferred across program years.
  3. If you do not attend your allocated retreat, no refund, credit, or replacement will be issued for the retreat portion of the Program.

2.8 Facilitator Training

The Facilitator Training is included as a bundle within the Program and is governed by this Agreement. If you have not previously completed the Facilitator Training, its materials will be made available to you to move through in parallel with the coaching training.



3. Payment Terms

3.1 Payment Options

You may select one of the enrollment and payment options listed in Section 2.2 or Section 2.3, as applicable. All prices are in EUR.

3.2 Pay-in-Full Payments

If you select a pay-in-full option (Level 1 or full three-year), the full amount is charged immediately upon purchase.

3.3 Payment Plan

If you select a 12-month payment plan, your first payment will be charged immediately upon purchase, and the remaining eleven payments will be charged automatically on a monthly basis on the same day of the month thereafter, for a total of twelve monthly payments.

For the three-year 12-month payment plan, the twelve monthly payments within the first year of the Program cover your enrollment in all three years of the Program. No additional payments will be due in Years 2 or 3.

3.4 Payment Plan Authorization

If you elect for a payment plan, you hereby authorize the Company to charge your credit card or debit card automatically according to the schedule set forth above.

If your payment card expires or is declined during the payment period, you are responsible for updating your payment information so that the scheduled payments can be fulfilled.

3.5 Completion of Payment Plan Obligations

If you select a payment plan, you are responsible for completing all scheduled payments. These cannot be canceled or avoided. If any payment is missed or declined, the Company reserves the right to immediately suspend your access to the Program, including live calls, community access, practice libraries, and retreat participation, and to pursue the outstanding balance. Access will be restored once the outstanding balance is paid in full.

3.6 Limited-Time Pricing

Early Bird pricing is a limited-time offer. All terms and conditions on this page still apply to Early Bird enrollments.

3.7 Currency and Conversion

All charges are made in EUR. For Clients paying with a card denominated in a different currency, the actual charge in your local currency will depend on the exchange rate applied by your card issuer on the date of each charge, plus any conversion or foreign transaction fees imposed by your bank or card issuer. The Company is not responsible for currency fluctuations or third-party fees.

3.8 Chargebacks and Payment Disputes

Initiating a chargeback or payment dispute in circumvention of this Agreement’s refund policy constitutes a material breach. The Company reserves the right to contest any such chargeback, pursue the full outstanding balance, terminate access to the Program without refund, and recover collection costs, including reasonable attorneys’ fees.



4. Refund Policy and Waiver of Withdrawal Right

4.1 Non-Refundable

All payments for the Program are non-refundable. By enrolling in the Program, you acknowledge and agree that you are not entitled to any refund, in whole or in part, of any amount paid, except where expressly provided in this Agreement or required by applicable mandatory law.

4.2 Waiver of 14-Day Withdrawal Right

You acknowledge that, under EU consumer protection law, you would ordinarily have a 14-day right of withdrawal for distance-sold services. By enrolling in the Program, you expressly request immediate access to the Program materials, services, and resources, and you expressly acknowledge that by doing so you lose your right of withdrawal once performance of the Program has begun.

“Performance” for the purposes of this clause begins upon any of the following, whichever occurs first:
(a) your access to any Program materials, practice library, or community space;
(b) the allocation of your retreat spot;
(c) the commencement of any live call or training activity associated with the Program; or
(d) the Company incurring any planning, booking, or administrative costs in connection with your enrollment.

4.3 Reasoning

This refund policy reflects the nature of the Program and the commitments involved in delivering it, including:

  1. Immediate access to Program materials upon enrollment;
  2. Allocation of limited spots within the cohort;
  3. Advance booking and planning of retreats and live events;
  4. Administrative, planning, and delivery costs incurred by the Company upon enrollment.

4.4 Transfers and Deferrals

While payments for the Program are non-refundable, the Company recognizes that life circumstances can change. In cases where a Client is unable to participate in the Program as originally planned, the Company will, at its sole discretion, consider written requests for deferral of participation to a future cohort. Decisions are made case by case, with care for both the Client’s situation and the integrity of the Program. See Section 5 for the full deferral and pause framework.

4.5 Consumer Rights

Nothing in this Section limits any rights you may have under mandatory applicable consumer protection law that cannot be waived by agreement.



5. Multi-Year Commitment and Continuation

5.1 Client Responsibility

If you are uncertain about committing to all three years of the Program, the Company strongly recommends enrolling in Level 1 only. The three-year enrollment is a bundled commitment, and the discount on the three-year option exists specifically for those who are ready to commit to the full training.

  1. No refunds will be issued for non-participation in any portion of the Program, including missed live calls, missed retreats, or non-attendance in Level 2 or Level 3 by three-year enrollees.
  2. If you have enrolled in the three-year option and later decide not to continue with Level 2 or Level 3, you remain bound by your payment obligations, and no refund will be issued for the unattended portion.

5.2 Deferral and Pause

In the case of serious circumstances such as significant illness or injury that prevent you from participating, you may submit a written request to pause your Program access and defer participation to a future cohort. Any such deferral is:

  1. Subject to approval at the sole discretion of the Company;
  2. Subject to availability in the future cohort you wish to join;
  3. Not a refund, and does not entitle you to any return of funds already paid;
  4. Subject to retreat allocation rules: retreats may not be available for transfer across program years, so a deferral of your coaching training does not guarantee deferral or replacement of the associated retreat.

Requests for deferral must be made in writing to the Company.

5.3 Program Continuity (Company Responsibility)

If the Company becomes unable to continue the Program due to illness, force majeure, business closure, or death of the principal facilitator, the Company may:

  1. Replace the facilitator with a suitably qualified substitute;
  2. Reschedule delivery of the affected portions of the Program;
  3. Provide a partial refund for the undelivered portions of the Program.

5.4 Delivered vs. Undelivered Value

Any partial refund issued under Section 5.3 will be calculated based on the remaining value of services not yet delivered, taking into account:

  1. The bundled pricing structure of the Program, under which value is not equally divided across the three years;
  2. The costs already incurred by the Company in planning, booking, and delivering the Program, including retreat bookings, facilitator preparation, and resource development;
  3. The portion of Program content, retreats, and support that has already been delivered to the Client at the time the Company becomes unable to continue.

By way of example, completion of Level 1 constitutes a substantial portion of the overall three-year Program value and of the associated delivery costs. A partial refund under this Section will reflect this reality and will not be calculated as a simple division of the total fee by three.



6. Program Changes and Flexibility

6.1 Right to Modify

The Company reserves the right to modify any aspect of the Program, including but not limited to:

  1. Curriculum content and sequencing;
  2. Schedule of live calls, teaching sessions, and practice sessions;
  3. Locations of in-person components, including retreat venues;
  4. Facilitators and teachers, including substitution with suitably qualified replacements;
  5. Delivery platforms, technology, and community spaces.

6.2 Purpose of Modifications

Any such modifications will be made in order to maintain the quality and integrity of the Program. Modifications do not constitute a breach of this Agreement and do not entitle the Client to a refund, credit, or reduction of fees.

6.3 Notice

Where reasonably practicable, the Company will provide Clients with advance notice of material changes to the Program.



7. Participation Requirements

7.1 General Expectations

The Program is an immersive training that depends on active engagement. By enrolling, you agree to participate in good faith, including:

  1. Attending live teaching calls and practice calls;
  2. Engaging in peer practice sessions;
  3. Completing assignments, reflections, and practical exercises as set by the Company;
  4. Participating in coaching practice with Alchemy and ERA members as part of your skill development;
  5. If you choose to attend the retreat included in your enrollment, participating fully in the retreat programming. The retreat is not obligatory, but it is a significant component of the Program and is strongly encouraged.

7.2 Attendance and Recordings

Live calls will be recorded where feasible, and recordings will be made available to enrolled Clients for the duration of their access to the Program. Attendance at live calls is encouraged but not mandatory, except where specifically required for certification (see Section 8).

7.3 Coaching Practice Hours

Each level of the Program includes coaching practice opportunities. A minimum number of coaching practice hours, as defined by the Company for each level, is a requirement for certification (see Section 8). The Program fee includes access to practice opportunities sufficient for Clients to meet this requirement, provided the Client engages actively in available practice sessions.

7.4 Client Responsibility for Engagement

Your progress in the Program depends on your own engagement. Missed calls, incomplete assignments, or lack of practice participation are the Client’s responsibility and do not entitle the Client to an extension of access, refund, or deferral, except as provided in Section 5.2.



8. Certification Terms

8.1 Certification Process

Each level of the Program includes a certification process that the Client may choose to undertake. Certification for each level is awarded by the Company based on criteria defined by the Company.

8.2 Certification Criteria

The specific criteria required for certification are defined by the Company and may include, without limitation:

  1. Completion of required teaching content;
  2. Completion of required coaching practice hours;
  3. Demonstrated skill in applying the Program’s coaching method;
  4. Adherence to the Code of Integrity & Conduct (see Section 8.4);
  5. Ethical conduct in all coaching practice undertaken during the Program.

The Company reserves the right to modify certification criteria over time to maintain the quality and integrity of the certification.

8.3 No Guarantee of Certification

Certification is not guaranteed by enrollment in or payment for the Program. Certification is contingent on the Client meeting the criteria defined by the Company. The Company’s determination of whether a Client has met the criteria is at the Company’s sole discretion.

8.4 Code of Integrity & Conduct and Non-Solicitation Agreement

As a condition of receiving and retaining certification, each Client agrees to sign and adhere to:

  1. The Embodied Self Mastery Coaching Method Code of Integrity & Conduct (“the Code”); and
  2. The Embodied Self Mastery Certified Coach Non-Solicitation & Non-Compete Agreement (“the Non-Solicitation Agreement”), which governs certified Clients’ conduct in relation to the Company’s community following certification.

Both documents are provided to Clients at the point of certification and are incorporated into this Agreement by reference. Clients who do not sign both documents will not be granted certification.

Breaches of either document, whether during the Program, during coaching practice, or in any coaching or marketing conducted by the Client following certification, may result in:

  1. Denial of certification;
  2. Revocation of certification previously awarded;
  3. Removal from the Program under Section 12;
  4. Revocation of the Client’s license to use the Embodied Self Mastery method under Section 10.3;
  5. Any remedies available under the Non-Solicitation Agreement itself.

8.5 Effect of Certification

Completion of certification at any level does not constitute employment, engagement, or a guarantee of any specific role within the Company or its community. As referenced in Section 1.2, there may be opportunities (but not promises) for certified graduates to apply as support coaches within the community. Any such arrangement would be subject to a separate agreement at the time.

8.6 Use of the Certification Title

Clients who complete certification may represent themselves as a Certified Practitioner of the Embodied Self Mastery Coaching Method (or at the corresponding level, e.g., Level 1, Level 2, Level 3).

Certification grants practice authority, not lineage authority. Accordingly, certified Clients may:

  1. Work with private coaching clients using the method;
  2. Reference the method in their marketing, with accurate representation;
  3. Share that they trained in the method with the Company.

Certified Clients may not:

  1. Represent themselves as certified at a level they have not completed;
  2. Suggest affiliation with the Company’s community beyond the fact of having trained in the method;
  3. Present themselves as a “Support Coach,” “Community Coach,” or any similar role within the Company, unless separately approved by the Company under a Certified Community Support Coach Agreement;
  4. Teach the method to others;
  5. Certify others in the method;
  6. Create spin-off versions, derivative trainings, or adapted certifications based on the method;
  7. Use the Company’s name, logo, or marks beyond the scope of accurately describing their certification, without prior written permission;
  8. Imply endorsement, partnership, or affiliation with the Company beyond the fact of certification.


9. Coaching Practice and Liability

9.1 The Company’s Role

The Company provides training, structure, and coordination. The Company is not a party to any coaching relationship between a Client (as a trainee) and any person the Client coaches, whether during the Program (as a practice client) or afterward (as a paying client). The Company is not a party to any contract, session, or outcome arising from such coaching relationships.

9.2 Trainee Responsibility

As a Client of the Program, you are fully responsible for any coaching you conduct, including:

  1. Operating within the scope of your training and skill level;
  2. Not misrepresenting your qualifications, certification status, or affiliation with the Company;
  3. Conducting yourself ethically in all coaching relationships;
  4. Complying with applicable laws in your jurisdiction regarding coaching, mental health support, and related services;
  5. Recognizing the limits of coaching and referring clients to qualified professional support (medical, mental health, legal, financial) where appropriate.

9.3 Practice Clients and the Coaching Practice Agreement

As part of the Program, Clients will coach practice clients drawn from the Alchemy and ERA communities. For each such practice coaching relationship:

  1. The Client (as trainee) is required to use the Company’s Coaching Practice Agreement with the practice client before commencing any practice sessions. The Coaching Practice Agreement sets out the terms of the practice coaching relationship, including that the practice client is working with a trainee, that no outcomes are guaranteed, that coaching is not therapy or a medical service, and that the Company is not liable for the practice coaching relationship.
  2. Failure to use the Coaching Practice Agreement may result in denial of certification, removal from the Program, and forfeiture of any right to rely on the Company for any aspect of the practice coaching relationship.
  3. The Coaching Practice Agreement is provided by the Company. The Client may not substitute their own agreement or modify the Coaching Practice Agreement without the Company’s prior written approval.

9.4 Coaching Is Not Therapy

Nothing in the Program, and nothing in any coaching conducted by a Client during or after the Program, constitutes medical advice, mental health treatment, psychotherapy, psychiatric care, or any other licensed professional service. Coaching is an educational and developmental relationship. Clients are responsible for communicating this clearly to any person they coach.

9.5 Insurance

Clients are strongly encouraged to obtain professional liability insurance appropriate to their jurisdiction and the scope of their coaching practice. Insurance is not required as a condition of enrollment in the Program, but is recommended, particularly for Clients who intend to coach paying clients following certification.

9.6 Indemnification for Client Coaching Activity

You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, and affiliates from and against any and all claims, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or relating to any coaching you conduct during or after the Program, including without limitation:

  1. Claims brought by any person you coach, whether a practice client or a paying client;
  2. Claims arising from your breach of the Coaching Practice Agreement;
  3. Claims arising from your misrepresentation of your qualifications, certification status, or affiliation with the Company;
  4. Claims arising from your failure to comply with applicable law in your jurisdiction.

9.7 Practice Client Data

Practice clients drawn from the Alchemy and ERA communities are Members of the Company’s community. During practice coaching, the Client will necessarily receive personal information about practice clients, including emotional material, personal history, and session content.

The Client agrees to:

  1. Treat all practice client information as strictly confidential, as set out in Section 11;
  2. Store any practice client notes, reflections, or other information securely, and only for the purposes of their own learning and the certification process;
  3. Not share practice client information with anyone other than the Company (for feedback or certification purposes) and fellow Clients (only within approved peer supervision or feedback structures);
  4. Delete practice client information upon completion of the Program or upon the Company’s request, except where retention is required by law;
  5. Notify the Company promptly of any loss, unauthorized access, or breach involving practice client information.


10. Intellectual Property

10.1 Ownership

All content included as part of the Program, including but not limited to text, audio, video, images, worksheets, templates, practice libraries, methodologies, coaching frameworks, and the compilation thereof, is the property of the Company or its licensors and is protected by copyright, trademark, and other intellectual property laws.

The Company name, logo, the “Embodied Self Mastery” mark, “The Nagual,” “The Embodied Self Mastery Coach Certification,” and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its affiliates. You may not use these marks without the prior written permission of the Company, except as expressly permitted under Section 8.6 with respect to your own certification status.

10.2 License Granted to Client

Your participation in the Program does not transfer any intellectual property to you. You are granted a single-use, non-exclusive, non-transferable, revocable license to access and use the Program content and resources for your own personal learning, practice, and (following certification) professional coaching practice.

You may not:

  1. Modify, publish, transmit, reverse engineer, participate in the transfer or sale of, create derivative works from, or otherwise exploit any of the Program content, in whole or in part;
  2. Share Program content, recordings, materials, or access with any person who is not enrolled in the Program;
  3. Use Program content to create a competing training, certification, or coach education offering;
  4. Represent the Company’s methodologies or frameworks as your own creation.

10.3 Use of the Method in Your Coaching Practice

Certified Clients may use the Embodied Self Mastery coaching method with their own coaching clients as part of their individual coaching practice. This permission:

  1. Does not grant any right to teach, train, or certify others in the method;
  2. Does not grant any right to reproduce or distribute Program materials, including worksheets, templates, or audio/video content, to clients or third parties;
  3. May be revoked by the Company in the event of a material breach of this Agreement, the Code of Integrity & Conduct, or the Non-Solicitation Agreement.

10.4 Infringement

Any infringement of the Company’s intellectual property shall result in immediate termination of the license granted under this Section. In the event of such termination, you shall not be entitled to a refund of any portion of the fees paid, and you remain bound by any outstanding payment obligations.



11. Confidentiality and Use of Client-Generated Content

11.1 Group Confidentiality

The Program includes live calls, community spaces, practice sessions, and retreats in which Clients will share personal, emotional, and sometimes vulnerable material. As a condition of participating in the Program, you agree to respect the confidentiality of other Clients and of all participants in coaching practice, including Alchemy and ERA members coached as practice clients.

Specifically:

  1. You shall not share outside the Program the personal material, stories, struggles, or identifying information of any other Client or practice client without that person’s express written permission;
  2. You shall not record live calls, practice sessions, or retreat content without the Company’s and all participants’ prior written permission (see Section 11.3);
  3. You shall not discuss identifiable individuals from the Program publicly, including on social media, podcasts, or in marketing for your own coaching practice.

11.2 Not Legally Protected Confidentiality

You acknowledge that group confidentiality within the Program is a contractual and ethical expectation, not a form of legally privileged confidentiality (such as the confidentiality that attaches to a licensed therapist-client or attorney-client relationship). You should not share material in the Program that you would only share under legally protected confidentiality.

11.3 Recording and Company Use of Client-Generated Content — Internal Purposes

Coaching practice sessions, peer practice sessions, feedback sessions, and certification assessments may be recorded only with the explicit consent of all participants, including any practice client being coached.

Where consent has been obtained, the Company may record, store, and use such content for the following internal purposes:

  1. Providing feedback to Clients on their coaching skill development;
  2. Supporting the certification process, including review by Company facilitators;
  3. Internal training, quality assurance, and facilitator development;
  4. Resolving disputes or investigating conduct concerns within the Program.

The Client may not record any session, call, or retreat content without the explicit written permission of all participants and the Company. Unauthorized recording is grounds for removal under Section 12.

By participating in activities where recordings are made with their consent, the Client consents to the Company’s use of such recordings for the internal purposes above for the duration of the Program and for a reasonable period thereafter.

11.4 Company Use of Client-Generated Content — Marketing Use Requires Separate Opt-In

The Company will not use Client-generated content, including but not limited to recordings of your coaching practice, written reflections, testimonials, images, or likeness, for marketing, promotional, or other external-facing purposes without your separate, explicit, written opt-in for that specific use.

  1. Your opt-in for any marketing use will be requested separately from this Agreement, will identify the specific content and the specific intended use, and may be withdrawn at any time with respect to future use;
  2. Withdrawal of marketing opt-in does not require the Company to remove content already published, but the Company will make reasonable efforts to honor withdrawal requests going forward;
  3. You may opt in to some uses and not others.

11.5 Testimonials

If you voluntarily provide a written or recorded testimonial about the Program, you grant the Company permission to use that testimonial in its marketing. This permission is limited to the testimonial you provided and does not extend to other content.



12. Code of Conduct and Removal

12.1 Expected Conduct

All Clients are expected to conduct themselves with integrity, respect, and good faith throughout the Program, in all interactions with the Company, fellow Clients, practice clients, facilitators, and the broader Alchemy and ERA communities.

12.2 Grounds for Removal

The Company reserves the right, at its sole discretion, to remove any Client from the Program, in whole or in part, for conduct that includes but is not limited to:

  1. Harassment or abuse of any kind directed at the Company, facilitators, fellow Clients, practice clients, or community members, including sexual harassment, verbal abuse, intimidation, bullying, or threatening behavior;
  2. Discrimination on the basis of race, ethnicity, national origin, religion, gender identity, sexual orientation, disability, age, or any other protected characteristic;
  3. Breach of confidentiality as set out in Section 11;
  4. Misuse of intellectual property, including unauthorized sharing, reproduction, or commercial use of Program materials;
  5. Misrepresentation of qualifications, including representing uncompleted certification as completed, misrepresenting affiliation with the Company, or misrepresenting the nature or scope of coaching offered to practice clients or paying clients;
  6. Failure to use the Coaching Practice Agreement with practice clients, or other breaches of the requirements in Section 9;
  7. Disruption of live calls, community spaces, practice sessions, or retreats in ways that materially impair the experience of other Clients;
  8. Unauthorized solicitation of practice clients, fellow Clients, or community members for competing services, side arrangements, or other activities outside the scope of the Program;
  9. Breach of any material term of this Agreement, the Code of Integrity & Conduct, the Non-Solicitation Agreement, the ERA Terms and Conditions (for the ERA component), or the Coaching Practice Agreement (for practice coaching relationships);
  10. Illegal conduct in connection with the Program or coaching practice conducted during the Program.

12.3 Process

Where circumstances permit, the Company will typically raise concerns with the Client and offer an opportunity to respond before removal. However, in cases of serious misconduct, safety concerns, or repeated breaches, the Company may remove a Client immediately without prior warning.

12.4 Effect of Removal

If a Client is removed from the Program for conduct under this Section:

  1. No refund will be issued for any portion of the fees paid;
  2. The Client remains bound by any outstanding payment obligations, including remaining installments on a payment plan;
  3. The Client’s access to Program materials, community spaces, live calls, retreats, ERA, and the Facilitator Training will be terminated;
  4. Any certification previously awarded by the Company may be revoked at the Company’s discretion;
  5. The Client’s license to use the Embodied Self Mastery method in their own coaching practice (under Section 10.3) may be revoked;
  6. The Client is required to immediately cease representing themselves as associated with the Company or as certified by the Company, to the extent certification has been revoked.

12.5 Non-Solicitation During the Program

As a Client of the Program, you will interact with and coach Members of the Company’s community (including Alchemy members, ERA members, and fellow Clients). To protect the integrity of the community and of the training relationship, during your participation in the Program (including during certification and while any deferral or pause is in effect), you agree not to:

  1. Offer any paid services, programs, or coaching to Members outside the structures provided by the Company, without the Company’s prior written permission. “Member” means any current or former participant in the Community or any Company program, including trial, free, or paid participants;
  2. Invite Members to private channels (including DMs, WhatsApp, email, private Zoom calls, or other external platforms) for the purpose of discussing, offering, or providing any paid service;
  3. Share booking links, payment links, sales pages, or other enrollment mechanisms for your own paid offerings with Members;
  4. Use information obtained through the Program or the community (including Member identities, session content, practice client information, posts, or contact details) to identify, target, or pitch Members for any paid offering;
  5. Encourage Members to conceal from the Company any private or off-platform arrangements between you and them.

If a Member asks to work with you privately during the Program, you agree to decline, refer the Member back to official Company channels, and notify the Company in writing within five (5) business days.

Upon certification, non-solicitation obligations continue under the Non-Solicitation Agreement referenced in Section 8.4, which takes over as the governing document from that point forward. For Clients who do not certify or who leave the Program before certification, the obligations in this Section 12.5 continue for a period of six (6) months following the end of your enrollment in the Program.

Public marketing of your services (e.g., general social media, a website, or a newsletter) is permitted during and after the Program to the extent it is not targeted at Members and does not use the Program or community to identify, filter, or reach Members. You may not state or imply Company endorsement of your own paid offerings.

Exceptions. This Section does not apply to:

  1. Pre-existing relationships you had with a Member before they joined the Company’s community, provided the relationship existed prior to the Member’s involvement;
  2. Clients you work with outside the Company’s community who were not identified, contacted, or reached through the Program or the community.


13. Liability Disclaimer

13.1 Nature of the Program

The Program provides education, training, and coaching skill development. Nothing in this Agreement, and nothing in the Program itself, shall be construed as the provision of medical advice, mental health treatment, psychotherapy, psychiatric care, or any other licensed professional service. Participation in the Program is not a substitute for qualified medical, psychological, legal, or financial advice.

13.2 No Guarantee of Results

The Company makes no guarantees regarding outcomes of the Program, including but not limited to:

  1. No guarantee of certification. Certification is contingent on meeting the criteria defined by the Company for each level and is not guaranteed by enrollment or payment alone.
  2. No guarantee of income, business success, or professional outcomes arising from the Program or from any certification received.
  3. No guarantee of personal, emotional, spiritual, or relational outcomes.

Your results will depend on your own effort, circumstances, and other factors beyond the Company’s control.

13.3 Personal Responsibility

By participating in the Program, you accept personal responsibility for your own wellbeing, choices, and actions throughout and following the Program. You agree to use your own judgment and to seek qualified professional support where appropriate, including in relation to physical health, mental health, relationships, and financial decisions.

13.4 Limitation of Liability

To the maximum extent permitted by applicable law:

  1. The Company shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or relating to your participation in the Program;
  2. The total aggregate liability of the Company to you under this Agreement shall not exceed the total amount you have actually paid to the Company under this Agreement;
  3. This limitation applies regardless of the legal basis of the claim, including contract, tort, negligence, strict liability, or otherwise.

13.5 Retreat Participation

Participation in the Teotihuacán retreat involves international travel and in-person group activities. You are responsible for your own travel arrangements, insurance, health, and safety during the retreat. The Company is not liable for injury, illness, loss, or damage arising from your travel to, participation in, or return from the retreat, except to the extent such liability cannot be excluded under applicable law.



14. Force Majeure

The Company shall not be liable or responsible to you, nor be deemed to have defaulted or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement when and to the extent such failure or delay is caused by or results from acts or circumstances beyond the reasonable control of the Company, including, without limitation: acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion, or hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest, national emergency, revolution, insurrection, epidemic, pandemic, public health measures, lock-outs, strikes or other labor disputes (whether or not relating to either party’s workforce), or restraints or delays affecting carriers, telecommunications breakdown, or power outage.

Where a force majeure event materially affects delivery of the Program, the Company will make reasonable efforts to reschedule, restructure, or otherwise adjust delivery to maintain the integrity of the Program. Refunds in connection with force majeure events, if any, are governed by Section 5.3 and Section 5.4.



15. GDPR and Data Protection

15.1 Data Collection and Use

The Company collects and processes personal data about Clients in connection with the Program, including contact details, payment information, enrollment records, coaching practice recordings (as described in Section 11.3), certification records, and correspondence.

15.2 Privacy Policy

The Company’s processing of personal data is governed by its Privacy Policy, which is incorporated into this Agreement by reference.

15.3 Your Rights

As a data subject under the EU General Data Protection Regulation (GDPR) and equivalent laws, you have rights in respect of your personal data, including the right of access, rectification, erasure, restriction of processing, data portability, and objection to processing. Details on how to exercise these rights are set out in the Privacy Policy.

15.4 Retention

Personal data will be retained for as long as necessary to deliver the Program, maintain certification records, comply with legal obligations, and defend against potential claims. Specific retention periods are set out in the Privacy Policy.

15.5 Recordings

Coaching practice recordings and other content created during the Program are treated as personal data of the participants involved and are governed by Sections 11.3 and 11.4 of this Agreement in addition to the Privacy Policy.



16. Governing Law

16.1 Governing Law

This Agreement shall be governed by and construed in accordance with the laws of Sweden, without regard to its conflict of laws principles.

16.2 Arbitration

You hereby expressly waive any and all claims you may have, now or in the future, arising out of or relating to the Program, except as required by mandatory applicable law.

To the extent that you attempt to assert any such claim, you hereby expressly agree to present such claim only through binding arbitration to occur in Stockholm, Sweden. You further agree to and do hereby waive any right to class arbitration and agree, instead, to conduct an arbitration related solely to any individual claims you and/or any entity related to you asserts against the Company. To the fullest extent permissible by law, you further agree that you shall be responsible for all costs associated with initiating the arbitration and for the administration of the arbitration.

16.3 Consumer Rights

Nothing in this Section limits any rights you may have under mandatory applicable consumer protection law in your country of residence that cannot be waived by agreement.

16.4 Time Limit for Claims

Any claim arising out of or relating to this Agreement must be brought within one (1) year of the date the claim arose, except where a longer period is required by mandatory law.



17. Entire Agreement

This Agreement, together with the Company’s Privacy Policy, the ERA Terms and Conditions (with respect to the ERA component), the Code of Integrity & Conduct (upon certification), the Non-Solicitation & Non-Compete Agreement (upon certification), and the Coaching Practice Agreement (with respect to practice coaching relationships), constitutes the entire agreement between you and the Company with respect to the Program. It supersedes all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and the Company with respect to the Program.



18. Severability

If any term or provision of this Agreement is found by a court of competent jurisdiction (or arbitrator) to be invalid, illegal, or unenforceable in any jurisdiction, such invalidity, illegality, or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction.



19. Waiver

No waiver by either party of any provision of this Agreement shall be effective unless explicitly set forth in writing and signed by the waiving party. No failure to exercise, or delay in exercising, any right, remedy, power, or privilege arising from this Agreement shall operate or be construed as a waiver thereof.


 

20. Acceptance

By checking the acceptance box at checkout and completing your purchase, you agree to be bound by this Agreement. Your electronic acceptance has the same legal effect as a handwritten signature.



21. Effective Date

This Agreement shall commence and be enforceable with respect to each Client upon the date that the Client initially registers and pays for the Program.



22. Notices

All formal notices, requests, and communications under this Agreement must be made in writing by email.

Notices from the Client to the Company should be sent to: support@selfmasteryandbeyond.com.

Notices from the Company to the Client will be sent to the email address the Client provided at the time of enrollment. It is the Client’s responsibility to keep this email address up to date and to ensure that communications from the Company are not filtered to spam or otherwise missed.

A notice is considered delivered on the date it is sent, provided no delivery failure notification is received.



23. Amendments

The Company reserves the right to update this Agreement from time to time. Amendments fall into two categories:

Non-material amendments, including changes required for legal compliance, clarifications of existing terms, correction of errors, and updates that do not materially affect the rights and obligations of existing Clients, take effect upon publication of the updated Agreement.

Material amendments, including changes to refund terms, payment terms, certification requirements, liability provisions, or any other terms that materially affect the rights and obligations of existing Clients, will be communicated to existing Clients by email with reasonable advance notice before they take effect.

If an existing Client finds a material amendment unacceptable, that Client may choose to continue their participation in the Program under the terms of the version of this Agreement in effect at the time of their original enrollment. The Client’s continued participation in the Program following the effective date of a material amendment, without having notified the Company in writing of their preference to continue under the original terms, will be deemed acceptance of the amended Agreement.



24. Assignment

This Agreement is personal to the Client and may not be assigned, transferred, sublicensed, or otherwise conveyed by the Client to any other person, whether by operation of law or otherwise, without the prior written consent of the Company. Any attempted assignment by the Client in violation of this Section is void.

The Company may assign or transfer this Agreement, in whole or in part, without the Client’s consent in connection with a sale, merger, acquisition, reorganization, or transfer of all or substantially all of the Company’s assets or business. The Company will notify Clients of any such assignment.

 

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Become someone who can guide deep transformation for yourself and others.

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